10 Benefits Of Google My Business
- August 11, 2017
- Posted by: admin
- Category: Uncategorized
Did you know Google is more than just a search engine? It is also a directory and a great for small businesses. Google My Business helps streamline your business information, such as addresses, phone numbers and hours across all Google products.
Top 10 Benefits Of Google My Business
1. Fill Out Your Business Information
The more information you add, the more Google’s search algorithms will have to work with in terms of ranking. You’ll also want to make sure you’ve got a good profile and other business photos for Google to add to its carousel, which your customers will find at the top of their search results, along with all of your business contact and location information, in both written and map form.Together, these features will give your customers an inside glimpse into your business as they’re deciding whether or not to engage with you, and will also make it easy for them to find you in-person when the time comes.
2. Create a Community With Google+
If you already have a Google+ account, the new GMB makes it easier than ever to share any news about company updates and sales, as well as any marketing and content campaigns like games, photos, video glimpses behind the scenes of your business, company events and how-to blog posts.To get going, all you have to do is log into GMB, enter your content and push “Share Update”, right from the dashboard. I don’t know about you, but for me, easy access to this kind of tool makes it much more likely that I’ll actually use it.
3. Potential clients can use various platforms.
Whether it’s a tablet, a desktop computer, or a smartphone, your potential clients can readily access info about your business on any number of gizmos and gadgets available today.
4. You can include lots of relevant information.
While you’re free to add or delete whatever information you want about your particular massage therapy practice, the more details you include, the higher your ranking and the more convenient you will make the search experience for your potential customers. If you include the following recommended information, potential clients won’t have to go elsewhere to find the information:
⦁ The name of your business
⦁ The physical address
⦁ phone number
⦁ location on a map
⦁ website URL
⦁ email address
⦁ business category
⦁ The hours you are open
⦁ An introduction to your business
⦁ beautiful photos of your practice
⦁ Engaging and informative videos
⦁ Driving and parking directions
5.You can easily include images and virtual tours of your practice.
Your Google+ page enables you to provide potential customers with the ability not only to look at cool photos of your practice but also take a virtual tour of your establishment. The more information you continue to add to your account, the higher you will rank in the Google search engines.
6. You can track your Google rankings.
There are several different ways you can up your ranking in Google’s proprietary search algorithm; Google Metrics on the go set up an account with Google My Business is one of those ways. To get the most out of this powerful feature, you need to track how your massage therapy practice ranks not only on Google searches but also on Google maps. Specifically, you need to understand which Search Engine Optimization keywords drive your business.
⦁ check your ranking over specified periods of time to identify and analyze trends
⦁ show improvements in Top 3, Top 10, and Top 30 rankings
⦁ track your ranking in
➩ organic Google searches
➩ Google map searches
➩ SEO keywords
Take a moment to explore Google My Business; look at how other businesses in your area are utilizing it. Then, when you are ready with just the right wording and the perfect photos, set up your own massage therapy practice on it and track how many new clients this resource brings to your front door!
7. Capture Your Audience’s Attention With YouTube
You probably already know that video content is highly engaging for your customers. This is true whether you’re offering how-to tips, curating video contests for your followers, reporting expert content or having an employee do a daily video.The Google my business dashboard provides an instant snapshot of your YouTube channel stats, including visits, clicks, and views. It’s also easy to access the channel itself, so you can add more content — hopefully strategically targeted after you’ve analyzed these stats!Go Mobile
8. Google My Business – Mobile
Just as many of your customers are most likely browsing your brand online, Google My Business will soon allow you to do the same with iOS and Android apps. The streamlined dashboard is essential for a mobile platform, allowing you to more easily swipe through all of the tools and data you need to manage your online presence from wherever you are.
9. Share Content
Your content and others’ content that you find of value. Every article that you share, creates a link back to your site. And with it being Google, you sharing on their social network gets your content indexed almost immediately. Share information, whether it’s an infographic, video, or even something funny, sharing is caring for your Google+ network.
You’re sharing content your own content, re-sharing quality content to your community and that’s great. Take it to the next level, by commenting on what other people are sharing. +1 their content, leave a quality comment. Be involved. That added exposure will naturally draw people to add you to their circles and increase the chances of your content being shared with their circle of influence.