Top 10 Ways For Effective Social Media Marketing Strategies
- August 16, 2017
- Posted by: admin
- Category: Uncategorized
Having a social media strategies is crucial if you’re going to maximize your time, investment and effort. Here are the top 10 social media marketing strategies in detail before moving to it lets understand brief about what is social media marketing.
Social media marketing is the use of social media platforms and website to promote the product and services. It’s not about the selling the product and services but, it is all about how to increase the reach, impression, awareness of product and services, it would be easily done with the help of the campaigns, ads, offers etc that you can implement in day to day life.
here are the 10 social media marketing strategies
1.Engage in Real Interactions:
Engagement plays a very important role in social media marketing, because if the person is not engaged in your daily activity then it means you have a lack of ability to grab the attention of that person. keep on updating things every day, keep on posting, try to be interactive with more customer that would be the best way to engage more customer. Be available to your audience in real time so that they would understand your value.
2. Follow Facebook’s Changes
No, the thing remains same every day, it keeps on changing every day.
So you need to up to date with Facebook changes.
A Google search for the words “Facebook changes” gives you a great number of results with a range of topics such as changes to timeline, cover photo policy, likes, status, mobile layout and much more.
firstly there was simple like button option on Facebook but Facebook has changed it to heart then, wow, shocked, love etc all this feature is better for the interaction with the people, recently they added thank full in the list!
Many businesses create accounts on every popular social network without researching which platform will bring the most return. You can avoid wasting your time in the wrong place by using the information from your buyer personas to determine which platform is best for you.
If your customer spends 40% of online time on Facebook, 30% on youtube, 20% on Twitter 10% on LinkedIn then you need to focus on this medium rather than wasting time on other social media channel.
4. Make Your Blog Mobile-Friendly
most of the people start creating a blog but they don’t create a mobile friendly blog, so it would be difficult for the customer to read or stick to it, so they stop reading the blog or unsubscribe to it or might be unfollowed it!
few tips on a blog
⦁ landing page should be simple
⦁ it should be eco-friendly
⦁ carefully plan your layout
⦁ attractive design
⦁ proper contact
for getting the success you need to know what your customer wants, for that you need to listen to their needs and wants then only you can present them in a mellow way so they can’t say no to your product and services.
You have to listen to customer needs & want, & then try to understand it
For maintaining good relation with the customer you need to listen to their query, doubt, suggestion etc.
Another Social Media Marketing Strategies is Measure, For being effective in the social media marketing you need to keep on measuring the things, through which you will come to know about your social media response
through this, you will come to know about
⦁ Retention ratio
from this, you will come to know the overall performance of your product & service, its awareness, reputation, people`s perception towards your brand etc.
7. DETERMINE AUDIENCE
The audience plays a very important role because it can make your business or it can down your business, for every business you have to select a target audience & on the basis of it. You will target them.
some product & services are for the youngster but some are for the old people so you need to select the proper audience for a better conversion of the business, if your product is for the youngster but it is showing to the old age people then it is of no use & shows selection of the wrong audience.
sometimes due to wrong selection of target audience, many companies lost their reputation on online social media platform, & fails to reach their target customer.
content is many things to different people and situations due to context.
3. nothing specific.
few things a quality content must need
⦁ Are You Using the Appropriate Length of Content?
⦁ it should be in a simple manner
⦁ Are You Using Proper Grammar and Spelling
⦁ Are You Using Proper Page and Text Formatting
9.Purchasing decisions are influenced by social media
If the first era of social was audience building and engagement, the current era is focused on commerce and personalization. All major platforms have heavily invested in their advertising solutions to lure marketers with the promise of improved APIs and smart targeting, including the ability to upload email lists to run personalized remarketing campaigns.
For example, through the Facebook API marketers can:
Manage audience data for custom audience targeting
Create campaigns and ads
Build custom dashboards and run analytics
Manage campaign assets: pages, accounts etc.
10. Engage Instead Of Ignoring
We can’t say it enough, whether someone is commenting on a post you have made writing on your wall or mentioning you on Twitter, it’s important to always stay engaged. if the customer is consistently ignored. they will shift to other brand or they will have a negative impact in their mind about their brand.
Be sure to respond to a customer who has negative feedback about your brand as well. Too many companies have lost favor with their fans by trying to delete the message.