Tips & Tricks for Writing A Blog
- August 23, 2017
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- Category: Uncategorized
Tips & Tricks for Writing A Blog
Address a specific audience
Good corporate blog posts are targeted to a particular audience. So, before you start developing content, decide who you are selling to and what you are selling.
If you are selling to decision makers in the publishing industry, write a blog post that targets their specific needs. If you are a web developer, try to make the content professional but not too technical because you want buyers to know the benefits of using your services.
Pick a Mouth-Watering Topic
Want your blog post to get opened?
Then your headline must promise readers the very answer to whatever is tormenting them. The thing that keeps them up at night.
Your headline should not promise them a trip to the moon and back — readers are way too swift for such shenanigans. Keep the benefit specific and narrow, and readers will feel compelled to click and get the solution to what’s bugging them.
Be useful and informative
You want to educate your reader. If your posts are useful and informative, you will receive a steady stream of repeat traffic. As you develop content,
Ask yourself “do I find this useful or informative?
Will the reader find this useful or informative?
These two questions should always serve as your guide.
Make Your Post Unique
Let’s face it: coming up with 100% original blog post ideas is anything but easy. If you run your topic through a quick Google search, chances are someone else has already written about it. So, what should a blogger do in this scenario? It’s simple, really. try to select a unique Topic
Optimize for on-page SEO.
After you finish writing, go back and optimize your post for search.
Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!
Here’s a little reminder of what you can and should look for:
Page title & header
Blogs that are written in an honest voice and truly show who the writer is are often the most popular. Remember, a critical component to a blog’s success is the community that develops around it. Represent yourself and your content honestly and openly and reader loyalty will undoubtedly grow.
Write in Short Paragraphs
The visual appeal of your blog’s content can be just as important as the content itself. Write your blog posts in short paragraphs (no more than 2-3 sentences is a safe rule) to provide visual relief from a text heavy web page.
Most readers will skim a blog post or web page before committing to reading it in its entirety. Text heavy web pages and blog posts can be overwhelming to readers while pages with a lot of white space are easier to skim and more likely to keep readers on the page (or to encourage them to link deeper into the site).
You won’t see an article on my blog without an image. It just doesn’t happen. I know that content is the most important thing for search engines and crawlers, but I’m not writing great stuff so crawlers can read it. I’m writing content so you can read it. And I know that you want pictures.
Your goal isn’t just to add eye candy, though that’s probably a good thing. Your goal is to add strategic images that help your readers and enhance your content.
A call to action
The call to action is the magic ingredient that makes a blog post worth it all. You have all this wonderful long content with an amazing point, a beautiful structure, internal links, great images, and flawless style and grammar.
Every post needs a call to action. The reader is ready to respond, to do, to click, to engage. What do you want them to do? Whether it’s capturing an email address, visiting another page, purchasing a product, or downloading an ebook, you need to have an explicit call to action for each article, every time.
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