How to Use Medium in an Effective Way
- September 6, 2017
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- Category: Uncategorized
What is Medium?
Medium is a place to write.
One discussion that comes up often about Medium is whether it strives to be a platform or a publisher, i.e. a place for others to share what they think (like Twitter) or a place for Medium to share what it thinks (like BuzzFeed).
How to Use Medium in an Effective Way
1) Getting Started With Medium
a. Creating an Account
While it’s true that anyone can view Medium content (regardless of whether or not they have a Medium account), in order to publish and interact with folks on the platform, you need to have an account and be logged in.
Fortunately, you can create an account in less than a minute by going to Medium.com and clicking the “Get started” button in the center of the page (or the “Sign in / Sign up” link at the top of the page). From there you’ll have four different sign-up options to choose from: Twitter, Facebook, Google, and email.
Sign up for Medium using Twitter or Facebook. That way all of your existing connections from Twitter/Facebook who is on Medium will automatically be following your account once it’s created. This saves you the trouble of having to build up a new audience entirely from scratch. Also, regardless of the option you go with to start, you can always link your Twitter or Facebook to your Medium account later via the Settings menu.
b. Following People, Publications, & Tags
With a Twitter feed, the content that’s surfaced comes primarily from the accounts of the people and organizations you follow.
With a Medium feed, the content that’s surfaced comes not only from the accounts of the people and organizations you follow but also from the publications and tags you follow. What’s more, when you search for content on Medium, people, publications, and tags all show up in the results.
2) How to Interact With Medium Content
a. Recommending, Sharing & Bookmarking
The “Recommend” is the “Like” of the Medium world. It’s a way to show you that you appreciate the content that someone has shared.
When reading a story on Medium, there are two places where you can recommend it: At the bottom of the actual story …
Or on the nav bar that appears at the bottom of the screen when you scroll back up in a story …
In addition to recommending, sharing, and bookmarking Medium stories, you can unlock the second level of interaction by selecting a section of text with your cursor. Once you’ve highlighted some text, a pop-up menu will appear that gives you four options:
c. Writing Responses
Unlike traditional blog comments, Medium responses are treated as individual stories. That means in addition to appearing at the bottoms of the stories you respond to, the responses you write are documented on your profile page, and have the potential to take off and get highly circulated just like traditional stories.
As a newcomer to Medium, writing responses can be a great way to engage with people on the platform without having to commit to writing a full-blown story. It can also help you come up with ideas for your first story when you do decide to write it.
3) How to Write & Publish on Medium
a. Formatting Text
From the Medium homepage, there are two places where you can access the Medium editor and start writing or laying out a story: via the “Write here … ” prompt near the center of the page and via the “Write a story” link at the top of the page.
b. Adding Images & Media
Adding images, videos, and other media (e.g., tweets) to your Medium story can be as simple as copying and pasting their URLs into Medium’s editor. The editor, in most cases, can automatically recognize the media’s format and render it accordingly.
Alternatively, you can click on the plus icon to open the same menu you used to insert the separator in the previous step. From there, you can upload an image from your computer, insert a URL to a video, or insert the embed code into another type of media using the corresponding icons.
c. Sharing Drafts & Publishing
When you’ve finished your story and are happy with how everything looks, head up to the top nav where you’ll find two links: “Share” and “Publish.”
Clicking “Share” will generate a link to the draft of your story, which you can share with anyone — even if they don’t have a Medium account. And (as you can read in the screenshot below) the people you share the draft with will also have the option of leaving you notes.
d. Measuring Results
For writers, Medium shows you a 30-day snapshot of all your posts and their views, reads, and recommendations. You can also drill down further into each post to see where the traffic came from.
- Views – How many people saw your post
- Reads – How many people saw your post and took the time to read it
- Read ratio – How many people actually read your post out of all those who saw it
- Recommendations – The number of people who recommend your post
Each of these factors works into the Medium algorithm, which helps determine the posts that get featured on the site and in email digests.