Importance OF PPC
- September 9, 2017
- Posted by: admin
- Category: Uncategorized
What is PPC?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Importance OF PPC
PPC marketing can be your best friend or your worst enemy, depending on how you approach it. If done correctly (i.e., if it’s done by people who know what they’re doing), the list of benefits can be long but it can also affect negatively sometimes. so here is some key important role of PPC, which will help your business to drive in a positive way.
It also allows you the ability to create audiences of users who have already visited your website. You can create and target these audiences with tailored ads, including image and video ads. If you want to get users who have visited but haven’t bought from you to come back and make a purchase, remarketing can be a cost-effective tactic to increase the bottom line. If you’re not running remarketing as part of your digital marketing and PPC, chances are you’re leaving money on the table.
The beauty of PPC is that you know exactly what you’re getting for your money—and you know it immediately. You know the number of clicks, leads, bookings, and calls, and you know the average time on site and more. It’s all set out in front of you.
If you sell a product or offer a service that folks can purchase the moment they arrive at your web site, pay per click is a great tool. Online stores are a great example: You know that each click generated is a real potential customer, so spending money to increase the number of clicks makes sense. Staying as prominent as possible within a search result equates to immediate ROI, so you may never want to turn it off. You or your agency are simply testing and optimizing to keep those ongoing costs as low as possible day by day, and month by month.
Another benefit of PPC is that your budget can be flexible on a daily, weekly, and monthly basis. If things are working well, there’s almost always room to increase spending and increase bookings in return; and if things are slow, you can temporarily spend less and focus on your top-performing campaigns.
Increased Brand Awareness:
Even if you don’t generate a click, you enjoy free branding for your company because your ads will be seen by relevant searchers.
Rewards for Being a Good Site:
As I mentioned earlier, Google has a huge incentive to place the right ads in front of the right people. As a result, if you can establish yourself as a “quality” ad in Google’s eyes, then you will decrease your cost per click and make your ads more efficient.
Protecting Your Brand:
If users search for your brand on Google, it is beneficial to show them an ad before your organic results. One reason is that it assures searchers that your brand is legitimate while eliminating any chance of a competitor jumping your organic result with one of its ads and potentially stealing your business.
Increasing Pressure on Competitors:
In contrast, if some of your competitors aren’t bidding on their branded keywords, you can attempt to jump their organic results and “steal” their clicks. Competitor campaigns have proven to be successful in generating cost-efficient bookings.
That’s right—PPC isn’t merely for increasing bookings. You can also target homeowners looking to add their homes to the rental pool, thus strengthening your business for the long term.
Dynamic Call Tracking:
The phone number will pivot based on the origin of the user. This is critical for tracking inbound calls. Simply run a report and pair the phone numbers with guest reservation folios.
Knowing Your ROI:
With all the data you collect from each click, it’s easy to determine how much money PPC has brought in. It has said that “You have to spend money to make money”. With PPC, you know exactly how much you spend and exactly how much you make.